The Marketing Executive will form part of the successful Marketing Team providing support services to the Head of Commercial & Manager and the department in general, leading to the successful marketing and promotion of all areas of well known travel business
Main Duties
• Maintain regular email, telephone & face to face contact with tour operator partners to create B2B opportunities
• Liaise with Graphic Designers in the production of marketing campaigns
• Coordinate company magazine from concept to print including accuracy of content / copy, sourcing sponsorship, hitting financial targets and deadlines
• Update department P&L accurately and correctly by agreed date each month ready for analysis
• Successfully run the department in the absence of the Head of Commercial & Marketing
• Maintain awareness of all staff workloads and inform the Head of Commercial & Marketing of any problems
• Ensure objectives, financial targets and deadlines for all marketing campaigns responsible for are achieved
• Manage campaigns from concept to completion including researching & writing copy, ready for final sign off with feedback given to the Head of Commercial & Marketing to ensure that any potential problems are foreseen and the appropriate action is taken
Key Skills & Attributes
• Friendly, professional and confident telephone manner is essential
• Excellent time management skills
• Ability to work under own initiative and as part of a team to tight deadlines
• Ability to communicate professionally with internal and external contacts via letters, email, telephone and face to face
• Ability to prioritise tasks and meet tight deadlines
• Positive can-do attitude with the ability to think on your feet

Our client is one of the UK’s fastest growing private companies, as recognised by the Sunday Times Fast Track 100 two years running as a PPC Specialist.

Currently looking for an ambitious search engineer marketer to join their expanding team of search marketing team.

The search engineer marketer will be responsible for:

• Assisting in the creation and implementation of search engine strategies including but not exclusive to the disciplines of PPC, SEO and Affiliate Marketing.
• Optimising a portfolio of websites to increase search engine rankings in key areas
• Delivering UK SEO traffic to meet company forecasts
• Optimising an existing portfolio of PPC campaigns to deliver a target ROI
• Campaign management, including but not be exclusive to keyword analysis, keyword selection, ad writing bid management and brand protection
• Monitoring results, analyze key Web site metrics, and provide recommendations and strategies for continued improvement.
• Producing regular reports for websites traffic / search engine rankings.
Steer link building efforts making full use of internal and external resources

The applicant will have:

• Excellent attention to detail and the ability to effectively multi-task in a deadline driven environment
• A solid background in Search Engine Marketing and proven commercial SEO experience with a heavy focus towards on page optimisation as well as managing and developing link cultivation strategies.
• Solid SEO and website administration experience
• Strong understanding of search engine-friendly web site design and ability to make critical design and technical recommendations to Web developers.
• Experience in developing and carrying out comprehensive link building strategies
• A good knowledge of Google AdWords. A knowledge of other leading PPC networks is preferable but not essential.
• A good knowledge of Google analytics.
• Excellent data interpreting, analytical and problem solving skills
• Excellent verbal, written, and presentation skills
• Excellent organisational skills and an ability to manage multiple simultaneous projects