Our client is an industry leader, bringing our innovative learning solutions to the world. The company has grown dramatically, all the way to a successful listing on the stock Exchange. Our solutions are used by schools, organisations and millions of individuals in over 150 countries.
The Online Marketing Manager who will lead the company’s online marketing acquisition initiatives for the Direct to Consumer business in UK and support the European teams. He/she will be responsible for developing a demand optimization strategy and leading tactical implementation plans to increase qualified traffic and sales to the group websites. This individual will use test and control direct marketing tactics to improve existing tactics and discover new media opportunities. This person will be critical to the development of the broader marketing strategy in UK and Rest of Europe
To be successful in this role, you will have
• Extensive online consumer marketing experience, ideally within ecommerce space, in a start-up or growth oriented environment
• Very strong skills in PPC, SEO, Email, affiliate, display and social media campaigns
• Experience, exposure to website design, development and performance management
• Very strong quantitative and analytical skills. Should have ideally used Google Analytics/ Omniture Site Catalyst
• Experienced in controlling budgets and deliverables
• Experience in training and developing a team
• Ability to take a hands-on role in leading and managing projects to completion
• The skills for analyzing patterns within online marketing efforts and making recommendations for future marketing campaigns to drive the growth of the business.
Excellent cross-functional collaboration and communication skills
• High motivation and thrives in a fast paced environment
• BA degree in business in or Marketing
The company continues to expand horizons and high demand for our unique learning products makes the career potential for employees both exponential and extraordinary.

Head of Online Marketing- Central London £65k + Benefits
Exciting opportunity to join an exciting new venture in the consumer goods sector and define and execute a digital strategy that harnesses the full power of online (including online marketing, social media and mobile technology) to drive industry-leading online sales
Key Responsibilities
• Define strategy across site, search, display, mobile and social that will drive record consumer awareness, engagement, conversion and loyalty in line
• Select and manage creative and technology partners as required
• Develop on-brand, superior online user experiences and build website (with partners) that effectively and efficiently delivers them
• Identify, develop and manage online content requirements (working with Head of Marketing and PR)
• Execute daily online marketing (SEO and SME)
• Work with Google, Facebook, Twitter etc. to leverage most effective social media tools
• Work with Head of Marketing to develop and executive influencer strategy (e.g., engage bloggers, most prolific fans, etc)
• Run e-commerce business post product launch
Candidate Requirements:
The Successful candidate will have the following skills and ability
• Extensive digital experience, particularly of social media innovations in consumer-facing industries ( Ideally gaming or high growth business)
• Computer engineering background
• Understanding of what makes a good online user experience
• Able to translate online user experience into technical requirements
• Day-to-day management of multiple partner agencies

Marketing Manager Central London to £35000 + Benefits
Expanding IT business have a new opportunity for a Marketing Manager to join the team in central London.
Reporting to the company directors, you will have a wide remit covering all on and off line marketing strategy, delivering campaigns, a rebrand and development of a new e-commerce site. You will work closely with the sales and distribution teams, manage a web developer and work with vendor partnerships on joint campaigns.
The successful candidate will have experience working with or within an IT business, working with the full marketing mix. You will be proactive and commercially focussed. In return you will have a varied, autonomous role in a growing company at an exciting time in their development.